33 acres brewingCarrier and tallboy package design for the Vancouver brewery, 33 Acres Brewing.
Package Design
2024
Vancouver, BC.
This is a personal project and
not a real client.
In a crowded liquor store filled with craft beer options, the goal was to create a carrier that stood out on the shelf while remaining true to the brewery’s brand identity.
Inspired by the long, sandy shores of Tofino, the design captures the atmosphere of the West Coast through a high-contrast landscape that evokes the feeling of walking along a fog-covered shoreline. This understated, atmospheric approach reflects the brewery’s coastal roots while giving the limited-edition packaging a distinctive presence.
The cans retain the brand’s iconic black circle on a white background, reinterpreted as a loosely illustrated seashell impression. This subtle modification introduces an organic, ocean-inspired element while maintaining visual continuity with the existing brand identity.
The result is a distinctive package design that balances brand recognition with a fresh visual direction, creating an eye-catching carrier for special-edition beers and limited releases.
