Nelson the seagullPackaging | Branding | Advertising
A coffee bag carrier designed for a Vancouver-based café, enabling the sale of bundled coffee beans in a cohesive and branded format. Standard kraft paper bags lack brand distinction and fail to create a memorable or engaging customer experience, limiting opportunities for brand loyalty.
The carrier introduces a visually refined, reusable, and 100% recyclable packaging system that elevates the product experience. It encourages bulk purchasing, reinforces brand identity, and transforms packaging into a functional marketing touchpoint.
2025
Vancouver, BC.
This is a personal project and
not a real client.
Original company packaging. The focus is on simplicity and sustainability by using ecologically friendly kraft paper bags. This aligns well with their brand but doesn’t stand out compared to other local coffee shops.
The proposed packaging refresh and new carrier offer the brand more uniqueness and recognizability. The designs still follow the original coastal colour palette and original logo.
